GREENSBORO, N.C. – Cadillac, the luxury brand of General Motors, returns to the Wyndham Championship in 2016 as its official vehicle, the tournament announced today. The 77th annual Wyndham Championship is set for Aug. 15-21, 2016 at Sedgefield Country Club.
Cadillac will provide PGA TOUR player courtesy cars as well as vehicles for tournament operations and tournament officials during the upcoming 77th annual Wyndham Championship PGA TOUR event. Cadillac will be the tournament’s official vehicle for the fifth-consecutive year; the luxury brand from General Motors returned to the Wyndham in 2012 following a brief hiatus as the tournament’s official car. The premium car brand will also have vehicles on display at Sedgefield Country Club during the tournament as well as a hospitality venue at the 10th green.
“We are proud that Cadillac has chosen to continue its partnership with the Wyndham Championship,” tournament director Mark Brazil said. “We hope they will be with us for a very long time because there is no better automotive brand to have associated with a PGA TOUR event than Cadillac. We sincerely appreciate Bill Black, Don Flow and all of the other Piedmont Triad Cadillac dealers for the assistance they provided in making this sponsorship possible.”
A leading luxury automotive brand since 1902, Cadillac is in the midst of global expansion and elevation today. Cadillac’s early history was redefined by series of achievements and firsts in technology and design, propelling it worldwide fame as a premium brand. In recent years Cadillac has refined itself, driven by new products with exhilarating performance and expressive design. Cadillac is embarking on a new wave of expansion currently, in order to regain its position as an iconic luxury brand. In pursuit of further growth globally, Cadillac plans eight new models through the end of the decade. These will include expansions to the elite high performance V-Series cars, a new top-of-the-range car called CT6 and several new models taking the brand into new segments. Cadillac established its own new business unit within General Motors in 2015, led by President Johan de Nysschen. The brand expressed its renewed core values in a new ethos, called Dare Greatly that communicates the brand’s mission in new ways to consumers. Cadillac is growing globally, driven by rapid expansion in China where sales increased 47% in 2014. Cadillac offers its products in 44 countries worldwide today, with further expansion expected going forward. More information on Cadillac can be found at www.cadillac.com.
About the Wyndham Championship:
Contested annually on the Donald Ross-designed course at Sedgefield Country Club in Greensboro, N.C., the Wyndham Championship was founded in 1938 and is the sixth-oldest event on the PGA TOUR excluding the Majors. Tickets are available at http://wyndhamchampionship.com or through the tournament office at (336) 379-1570. The tournament thanks title sponsor Wyndham Worldwide, presenting sponsor BB&T and Premier Partners, Cadillac, Harris Teeter, Lincoln Financial, McConnell Golf, Sunbrella®, Technology Concepts & Design, Inc. and VF Corporation for their continued support. Additional tournament information and sponsorship information are available at www.wyndhamchampionship.com. For more information about Wyndham Worldwide, please visit www.wyndhamworldwide.com. Stay connected with the Wyndham Championship through its social media channels, including the Wyndham Championship Facebook page, Twitter, Instagram, Foursquare, Flickr and YouTube.
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