Wyndham Championship Introduces Innovative Fan Amenity: Midtown Mashup

New Fan Feature at 10th Green Open to General Public

GREENSBORO, N.C. – Midtown Mashup, the innovative combination of PGA TOUR golf and some of the Triad’s most popular food and beverage options, will debut next month at the Wyndham Championship, the tournament announced today.  The 77th annual Wyndham Championship, named the PGA TOUR’s most fan-friendly event last year, is set for Aug. 15-21, 2016.

A Mashup is defined as a creative combination or mixing of content from two or more different sources.  Midtown Mashup at the Wyndham Championship will feature world-class PGA TOUR golf and a mixture of food and beverage options possibly never before experienced at a PGA TOUR event.  As golfers approach the 10th green at Sedgefield, they’ll see the Midtown Mashup tent and believe it’s merely a standard hospitality venue – its components will be anything but standard.

“What we want to do at the Wyndham Championship is bring a cosmopolitan, international flare,” Marshall Free House executive chef Jay Pierce said.  “We want people to be at the Wyndham and not know if they’re in upstate New York or Chicago or Palm Springs.  The Wyndham Championship brings world-class golf; we want to compliment that with this classy, traveled experience – Midtown Mashup is answering the bell.”

Midtown Mashup will feature dining options from multiple Midtown restaurants.  Food Trucks representing Darryl’s Woodfired Grill and Midtown’s Marshall Free House as well as the Burger Warfare Military food truck will be part of the Midtown Mashup food offerings.  Pig Pounder, a line of locally-produced beers, will be featured through the “Squeals on Wheels” Beer Truck featuring several variations of the rapidly-growing brand.  A BARgarden – a beer garden also featuring frozen cocktails and other concoctions – will be among the collaborative offerings.

Midtown Mashup will offer seated dining allowing people to enjoy an outdoor, restaurant-quality experience while attending a professional sports event.  Fun, interactive games will provide activities when golf fans want a break from following tournament play; a schedule of activities will be available within Midtown Mashup, which will also be considered a “cell phone zone” meaning calls may be made and answered on mobile devices in silent mode. The entire area is open the general public.

“Midtown Mashup features things that shouldn’t coexist but are better when they do,” Pierce said.  “Food trucks at a golf tournament bring energy – the idea that anything goes. People who may not necessarily be hard core golf fans can go to Midtown Mashup and enjoy the event.  We’ll add to the existing energy and enthusiasm of Midtown Mashup with a strong social-media presence that can bring a whole new segment of our population to the Wyndham Championship.”

“We are thrilled with this new partnership,” Marshall Free House and related businesses president and COO Bart Ortiz said.  “The tournament leadership team is absolutely dedicated to making sure everyone has a great time.  We’re pleased to have this opportunity to build on what is already an amazing event for golfers and our community.  Having a diversified on-course option for food, drink and other fun activities will help take things to a new level this year.”

“Improving the Wyndham Championship experience for all of our fans is always a priority,” Wyndham Championship tournament director Mark Brazil said.  “We want spectators with grounds tickets to have a phenomenal time at the Wyndham, and Midtown Mashup will raise the bar for our fan amenities.  Midtown Mashup joins the BB&T Fan Pavilion, the Sunbrella Comfort Zone, our two Tito’s Vodka Lounges and Margaritaville at the Wyndham as fan amenities that are open to all tournament patrons regardless of what kind of ticket they have.”

About the Wyndham Championship:

Contested annually on the Donald Ross-designed course at Sedgefield Country Club in Greensboro, N.C., the Wyndham Championship was founded in 1938 and is the sixth-oldest event on the PGA TOUR excluding the Majors.  Tickets are available at http://wyndhamchampionship.com  or through the tournament office at (336) 379-1570.  The tournament thanks title sponsor Wyndham Worldwide, presenting sponsor BB&T and Premier Partners, Cadillac, Harris Teeter, Lincoln Financial, McConnell Golf, Sunbrella®, Technology Concepts & Design, Inc. and VF Corporation for their continued support.  Additional tournament information and sponsorship information are available at www.wyndhamchampionship.com.  For more information about Wyndham Worldwide, please visit www.wyndhamworldwide.com.  Stay connected with the Wyndham Championship through its social media channels, including the Wyndham Championship Facebook page, Twitter, Instagram, Foursquare, Flickr and YouTube.

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